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电子商务二级
目标
此课程教学大纲的目的在于使报考者接触到:
A broad understanding of the potential of eCommerce
The ability to apply this understanding to real-life websites
The ability to illustrate their understanding through the use of real-life or created examples of eCommerce
 
评定标准
考试将从以下几个方面评价报考者的能力
Demonstrate basic knowledge and understanding of the facts, terms, principles, definitions and concepts of eCommerce
Apply the above knowledge and understanding to real-life Internet scenarios
Illustrate their understanding with real-life and/or created Internet examples
 
目标客户和报考人进展
This qualification is intended for those who wish to develop an understanding of the role of eCommerce in the modern business environment. Candidates should already have acquired an understanding of the Internet and website design to a level equivalent to LCCI IQ Certificate in Using the Internet Level 1 and should also be familiar with:
Using personal computers, operating systems, desktop applications and web browsers
New developments in technology that affect the business world
 
 所需的英语级别
Candidates should have a standard of business English equivalent to LCCI IQ English for Business Level 2. However, their knowledge of specialist Information Technology terminology should be equivalent to Level 3 in terms of vocabulary.
 
证书结构
The level 2 Certificate in eCommerce is a single unit qualification that consists of the range of topics detailed below
  
 课程提纲
1. Background to eCommerce
    1.1 Definition of eCommerce
    1.2 Website Design in eCommerce
    1.3 Components of eCommerce
    1.4 Benefits of eCommerce
    1.5 Business Drivers
    1.6 Metcalfe’s Law
2. Definitions and Development of the Internet
    2.1 The Internet
    2.2 Domain Names
    2.3Internet Ownership
    2.4 Growth Trends
3. eCommerce Business Models
    3.1 Adoption Cycle
    3.2 Informational Sites
    3.3 Transactional Sites
    3.4 Interactive Sites
    3.5 Long Term Benefits
4. Market Dynamics
    4.1 Commoditisation
    4.2 Mass Customisation
    4.3 Disintermediation
    4.4 Reintermediation
    4.5 Customer Loyalty
    4.6 Hosting Solutions
5. eCommerce Finance
    5.1 Transactions
    5.2 Payment Systems
    5.3 Electronic Payments
    5.4 Taxation
6. eCommerce Security
    6.1 Security Requirements
    6.2 Encryption
    6.3 Digital Certificates
    6.4 Internet Security
7. eCommerce and the Law
    7.1 Law of Contract
    7.2 Pertinent Legislation
    7.3 Domain Names
    7.4 Copyright
    7.5 Email Integrity


 
电子商务三级
 
目标
此课程教学大纲的目的在于使报考者接触到:
A broad strategic understanding of the present and future potential of eCommerce
The ability to apply this understanding to real-life eCommerce projects
The ability to illustrate their understanding through the use of real experiences, or created examples, of eCommerce projects
 
 评定标准
考试将从以下几个方面评价报考者的能力
Demonstrate broad knowledge and understanding of the planning and implementation requirements for an eCommerce strategy
Apply the above knowledge and understanding to real-life eCommerce project scenarios
Illustrate their understanding with real and/or created eCommerce project examples
 
目标客户和报考人进展
This qualification is intended for those who wish to develop a strategic understanding of the role of eCommerce in the modern business environment. Candidates should already have acquired an understanding of the fundamentals of the Internet and website design equivalent to LCCI IQ Certificate in eCommerce Level 2 and should also be familiar with:
Using personal computers, operating systems, desktop applications and web browsers
New developments in technology, that affect the business world
The operations and functions of a commercially driven organisation
 
所需的英语级别
Candidates should have a standard of business English equivalent to LCCI IQ English for Business Level 2. However, their knowledge of specialist Information Technology terminology should be equivalent to Level 3 in terms of vocabulary.
 
课程提纲
1. eCommerce Overview
    1.1 Definition of eCommerce
    1.2 Benefits of eCommerce
    1.3 Transactions on the Internet
    1.4 Electronic Payments
    1.5 eCommerce Security
2. The eCommerce Website
    2.1 Websites
    2.2 In house or ISP
    2.3 Front of House Issues
    2.4 Back Office Needs
3. Business Processes
    3.1 Re-engineering Framework
    3.2 Mapping Processes
    3.3 Redesigning Processes
    3.4 Implementing Redesign
4. Managing Change
    4.1 Incremental Change
    4.2 Phase Change
    4.3 Radical Change
    4.4 Risk Management
5. eCommerce & Personnel
    5.1 People’s Fears
    5.2 The Implementation Team
    5.3 New Roles and Role Change
    5.4 Re-focussing The Team
6. Return on Investment (ROI) in eCommerce
    6.1 Introduction
    6.2 Site Metrics
    6.3 Marketing Strategies  
 

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国际考试:每年4月、6月、11月(报考者每次考期须提前2个月报名)
报名月份:每年2月、4月、9月(每月10号前截止)
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