OSG Corporation., one of Japan’s leading cutting tool manufacturers, today announced that it has selected Infosys CommerceEdge to transform its legacy e-Commerce platform. The new digital commerce platform will provide OSG with a robust merchandizing support and offers a range of tools to engage with their customers through online and mobile channels. The Cloud-based platform will reduce operating costs by up to 40% as compared to other available systems.

Infosys CommerceEdge will allow OSG to have better visibility and control over their inventory and pricing. This social commerce platform will provide each customer a personalized online transaction experience. The advanced analytical features of the platform will help OSG get real-time visibility into customer buying behavior and patterns to drive more effective marketing campaigns.

The new social commerce platform is key to OSG’s global expansion plans. CommerceEdge comes equipped with pre-built accelerators and integrators and is capable of multi-language support. This makes it easy and cost-effective to roll out in new geographies. In the first phase of deployment, the platform will support OSG’s customers in Japan, with plans in place to extend support to its customers across South East Asia and Europe.

“Our e-Commerce portal is one of the centerpieces of our business. That’s why Infosys CommerceEdge is such a valuable tool for us. This innovative platform gives us both the flexibility and functionality we need to make it easier for our customers to do business with us,” Koji Sonobe, Managing Director, OSG Corp., said. “Better still is the fact that Infosys hosts and manages the CommerceEdge platform. So there are no incremental investments for OSG.”

“OSG made the right choice when it selected Infosys CommerceEdge to transform their eCommerce initiative,”Samson David, Vice President and Head of Business Platforms, Infosys, said. “Digital commerce is becoming increasingly critical to manufacturing companies such as OSG. Infosys with its suite of innovative products and platforms is playing an important role in helping manufacturing companies in Japan and elsewhere engage with their digital consumers more effectively.”